The Weeknd to Headline Super Bowl Halftime Show
The Weeknd was announced as a headliner of the 2021 Pepsi Super Bowl Halftime Show.
NFL, Pepsi, and Roc Nation revealed that the three-time Grammy Award winner will be the headline performer on February 7 at Raymond James Stadium in Tampa, Florida.
The Weeknd said he’s humbled by the opportunity. He posted a photo of himself with the logo of the halftime show on social media to announce the news.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position,” the singer said in a statement. “I’m humbled, honored and ecstatic to be the center of that infamous stage.”
Jay-Z, founder of Roc Nation said the following:
“The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry. This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
Roc Nation and Emmy-nominated producer Jesse Collins will serve as co-executive producers of the halftime show. The game and halftime show will air live on CBS.
It’s the second year of collaboration between the NFL, Pepsi, and Roc Nation.
“We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage,” said Brian Rolapp, the NFL’s chief media and business officer. “Halftime show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV.”
The Weeknd, whose real name is, Abel Tesfaye, joins a list of celebrated musicians who have played during Super Bowl halftime shows. This includes Madonna, Beyoncé, Coldplay, Katy Perry, U2, Red Hot Chili Peppers, Lady Gaga, Michael Jackson, and last year’s duo of Shakira and Jennifer Lopez.
